kayanoya

Kayanoya is a fifth-generation Japanese company renowned for its premium dashi and artisanal seasonings, crafted with time-honored techniques and uncompromising quality. As the brand expands into the U.S. market, WONE is leading its retail site selection, brand strategy, and localization efforts to ensure a thoughtful and authentic introduction. From identifying flagship opportunities in New York City to cultivating strategic partnerships and conducting deep market research, WONE is guiding Kayanoya’s transition with cultural fluency and a long-term vision. The result is a brand experience that honors Kayanoya’s heritage while resonating with a new generation of customers.