bessou

Bessou is a Japanese American restaurant and culinary brand known for its soulful, inventive take on comfort food. With a flagship location at Market 57 in Chelsea and a growing CPG line—Pom Pom Popcorn—Bessou continues to explore the intersection of tradition, playfulness, and modern hospitality. From nostalgic flavors to whimsical packaging, the brand brings a distinct voice to both dining and consumer goods. WONE supports Bessou with content strategy, creative direction, and storytelling that bridges its restaurant roots with its expanding retail presence.