seoul sausage

Seoul Sausage is a trailblazing Korean American brand that redefined street food with bold flavors and viral creativity. Born from a winning streak on The Great Food Truck Race, the concept has evolved into a cultural icon, renowned for its fusion of Korean BBQ, comfort food, and street-style innovation. From food trucks to fast casual storefronts, Seoul Sausage continues to lead with unapologetic energy, community roots, and crave-worthy eats. WONE partnered with the brand to help evolve its identity while honoring its original fan base and Los Angeles legacy.