perillas

Perillas is a Korean restaurant based in Boston known for its elevated yet comforting take on dosirak—Korean lunchbox-style meals. Founded with a mission to make homestyle Korean food more accessible, Perillas combines bold flavors, quality ingredients, and beautifully composed bowls in a fast-casual format. The brand pays homage to tradition while embracing a modern, design-forward approach to dining. WONE partnered with Perillas to refine its brand positioning and visual storytelling as it expands its reach and deepens its cultural impact.